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The design was implemented with the full integration of all departments of the company in the record time of nine months using a powerhouse concept developed by Volkswagen especially for this purpose. The strategic foundations for the new brand design were not laid by external agencies but by a joint team of Volkswagen Design and Marketing headed by Chief Marketing Officer (CMO) Jochen Sengpiehl and Chief Designer Klaus Bischoff. The inner transformation of the brand, its vision and its new attitude are also presented to the outside world by the new brand design. This way, it will be possible to see and experience the transformation of the company equally clearly throughout the world. For this purpose, the brand has reorganized its marketing communications structure, made it leaner and grouped it together in regions. Volkswagen is evolving from a pure automaker into a provider of modern mobility services and smart devices that will make customers’ everyday lives easier and more enjoyable. “With the ID.3, we aim to make zero-emission mobility attractive to all customers.” “With the Beetle, Volkswagen created individual mobility for everyone and then democratized new technologies with the Golf,” says Ralf Brandstätter, Chief Operating Officer (COO) of the Volkswagen brand. Volkswagen has always aimed to make mobility and technology accessible to as many people as possible. Volkswagen is in the process of transformation into New Volkswagen. On this basis, the brand is transferring its claim to a new era: also in the electric, digital age, Volkswagen will enable individual mobility for millions of customers throughout the world – affordable, sustainable, reliable and fascinating. With the “Volkswagen We” digital ecosystem, the brand will take its customers’ world into the car – with the best user experience and a wide variety of mobility services that will make life easier and be enjoyable. Finally, all Volkswagen models are to become fully connected smart devices, mobile service providers and living rooms. 1, with more than 20 electric models and 1 million electric vehicles sold. By 2025, the brand intends to be the global no. family, Volkswagen will become the world’s most sustainable volume automobile brand. E-mobility is the new lead technology that Volkswagen intends to make affordable for millions of people. By 2050 at the latest, the brand intends to have a neutral carbon balance – with its vehicles and as a company in general. The fundamental requirements are the targets of the Paris Agreement. Volkswagen is assuming responsibility for the protection of the climate. The future of the brand is electric, fully networked and has a neutral carbon balance. Over the past few years, Volkswagen has accomplished a fundamental realignment.